How We Helped a Leeds Builder
Get 3× More Leads in 90 Days
A complete website overhaul and local SEO strategy that turned Cornerstone Builders from invisible online to page 1 of Google — and kept the phone ringing.
Client
Cornerstone Builders
Location
Leeds, West Yorkshire
Industry
Building & Construction
Timeline
90 days
The Problem
A great builder. Zero online presence.
Cornerstone Builders had over a decade of experience and dozens of happy customers — but no website. Every new job came through word of mouth, which meant slow months, unpredictable income, and watching competitors with basic websites win jobs they should have had.
When homeowners in Leeds searched for 'builder near me' or 'loft conversion Leeds', Cornerstone didn't exist. Bigger firms with average websites were taking all the online leads.
No website — completely invisible on Google
100% reliant on word of mouth referrals
Losing quotes to less experienced competitors
No way to showcase past projects or credentials
No system to capture or follow up on enquiries
The Solution
A conversion machine built for Leeds search traffic
We built a fast, mobile-first website designed around one goal — turning local Google searches into booked jobs.
Conversion-focused design built around trust and local authority
Targeted keywords: 'builder in Leeds', 'loft conversion Leeds', 'house extension Leeds'
Dedicated service pages for loft conversions, extensions, and renovations
Prominent quote request form above the fold on every page
Trust badges — verified reviews, insurance logos, project gallery
Service area pages covering Leeds, Bradford, Harrogate & surrounding areas
Mobile-first build — over 70% of their traffic is on phones
The Results
90 days. Real numbers.
+312%
Increase in online enquiries
£40k+
New contracts from web leads
#1
Google ranking for 'loft conversion Leeds'
60%
Of all leads now come from Google
"I was sceptical at first — I'd never needed a website before. But within six weeks of going live, I had more enquiries than I could handle. I turned down work for the first time in ten years. Best money I've ever spent on the business."
Marcus
Director, Cornerstone Builders — Leeds
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