How a Manchester Electrician Built a
£80K Pipeline From Google in Under 6 Months
Spark Pro Electrical had an outdated website that wasn't ranking for anything. A full rebuild and targeted SEO strategy turned Google into their biggest source of new business.
Client
Spark Pro Electrical
Location
Manchester
Industry
Electrical Services
Timeline
6 months
The Problem
A website that existed. A business that didn't rank.
Spark Pro Electrical had a website — but it was slow, outdated, and invisible on Google. Homeowners and businesses searching for an electrician in Manchester had no idea they existed. The site hadn't been updated in years and was losing ground to newer competitors every month.
The biggest missed opportunity was commercial work. They had the qualifications and the capacity for larger contracts — but without ranking for the right terms, those enquiries were going elsewhere.
Outdated website not ranking for any target keywords
Invisible for 'emergency electrician Manchester' searches
Missing out on commercial and EV charger work
No certification badges or trust signals on the site
No gallery — couldn't show the quality of their work
Slow load speed penalising Google rankings
The Solution
Built to rank, built to convert
We rebuilt the site from scratch — fast, targeted, and designed to win both domestic and commercial electrical work across Manchester.
Full rebuild targeting 'electrician in Manchester', 'NICEIC approved electrician Manchester'
Dedicated landing page for EV charger installation Manchester
Fast quote form with job type selector — captures leads in under 30 seconds
NICEIC and Part P certification badges displayed prominently
Completed jobs gallery — domestic rewires, commercial fit-outs, EV installs
Emergency electrician page with click-to-call for out-of-hours work
Neighbourhood pages: Salford, Didsbury, Chorlton, Stockport & surrounding areas
Schema markup for local business — boosted Google Maps visibility
The Results
6 months. £80K pipeline.
8
Page 1 rankings for target keywords
£80k+
New business pipeline from Google
55
Inbound enquiries every month
3
Commercial contracts won through Google Search
"The old site was an embarrassment if I'm honest. The new one looks professional and actually gets me jobs. I picked up three commercial contracts in the first six months — one of them alone was worth more than the website cost. The ROI is ridiculous."
Jamie
Director, Spark Pro Electrical — Manchester
Ready to grow?
Are you an electrician who wants
more work from Google? Let's talk.
We know exactly what it takes to rank an electrical business and win domestic and commercial contracts online. Let's build you a pipeline.
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