How a Birmingham Plumber Replaced His
Lead Generation Company With His Own Website
FlowRight Plumbing was paying £500/month for leads he didn't own. We built him a website that now sends him 40+ enquiries a month — for free.
Client
FlowRight Plumbing
Location
Birmingham, West Midlands
Industry
Plumbing & Emergency Repairs
Previous spend
£500/month on lead gen
The Problem
Paying £500/month for leads he didn't own.
FlowRight Plumbing had a solid reputation built on years of quality work in Birmingham. But every single lead came through a third-party lead generation company at £500 per month — money that went up regardless of whether the leads converted or not.
He had no website, no Google presence, and no ownership of his online pipeline. If the lead gen company raised its prices or he stopped paying, the enquiries stopped too. He needed to own his leads.
£500/month paid to a lead gen company — £6,000/year
Shared leads — the same job sent to 4–5 other plumbers
No website, no Google presence of his own
Zero control if lead gen prices rose or service changed
Couldn't build a brand or collect his own reviews
Relied entirely on a third party for his livelihood
The Solution
A lead machine he owns outright
We built a fast, no-nonsense website engineered for emergency plumbing searches — where speed, trust, and a clear call to action are everything.
Fast, mobile-first build — emergency searches happen on phones
Prominent click-to-call button visible on every page
60-minute callback form above the fold for urgent jobs
Targeted keywords: 'emergency plumber Birmingham', 'plumber near me Birmingham'
Gas Safe registered badge and insurance logos for instant trust
Google Reviews integration showing 5-star rating
Neighbourhood area pages: Edgbaston, Solihull, Sutton Coldfield, Harborne & more
Clear service pages for boiler repair, drain unblocking, leak detection, and installations
The Results
Cut the cost. Kept the leads.
£6k
Saved per year by cutting the lead gen subscription
40+
Direct enquiries from Google every month
Top 3
Google ranking for 'emergency plumber Birmingham'
80%
Of new customers now found via Google Search
"I was sceptical because I thought lead gen was just part of running a plumbing business. But within three months of the website going live I cancelled the subscription and haven't looked back. I'm getting better leads, I own them, and I'm saving £500 a month. Should've done this years ago."
Ryan
Owner, FlowRight Plumbing — Birmingham
Are you a plumber paying for leads?
Let's fix that.
Stop renting your leads from someone else. We'll build you a website that owns your pipeline — for a one-off cost that pays for itself in weeks.
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